Discovering Your Brand’s Sonic Identity with WaveplantWe don’t know how your brand sounds yet, but we know how to figure it out. By Tyler Felson, published Sept. 1, 2023
In the ever-evolving branding landscape, sound has become an indispensable tool for organizations looking to carve out a distinct and assertive identity — a driving force of how we engage with content in today’s digital and experiential domains. Crafting an impactful audio brand, however, demands a fusion of creativity, technical prowess, and strategic acumen, synthesizing the nuances of tone and personality within the subjective realm of sound. How do we accomplish this?
Waveplant, an audio consulting agency, employs a comprehensive three-phase process: assessment, iteration, and implementation. This article delves into each step, illuminating how this approach cultivates a resonant audio branding strategy.
The assessment phase encompasses two distinct evaluations: functional and subjective. Functional assessment pinpoints the specific purpose of a given deliverable. Meanwhile, subjective assessment intricately analyzes how sound can convey a brand’s values, identity, and desired emotional impact. This phase ensures that our clients’ audio branding strategies are rigorous, potent, and unmistakable.
Waveplant’s second phase, iteration, involves a three-part approach: gathering, culling, and refining. Following an initial burst of creative output meant to explore diverse approaches towards a branding package, Waveplant meticulously hones each asset in close collaboration with the client to optimize its functionality and authentically represent the brand. This cycle can repeat multiple times, with each round of output and refinement building upon the previous one.
Concluding Waveplant’s process is the implementation phase, during which the team provides ongoing support to ensure the seamless integration of deliverables into the client’s brand. We harness our well-rounded skill set and extensive experience to effectively communicate with technicians and guide a project to successful completion.
Waveplant recently developed an experiential audio package for T-Mobile; take a listen to how this process manifests!